Loxias has spent over a decade helping enterprise clients turn social data into strategic intelligence. By 2025, Alexander Schmitz-Kohlitz, the company's Founder, was hearing the same question from clients more and more often: what about podcasts and video?

The traditional intelligence platforms his clients relied on couldn't answer it. Audio and video tools existed, but they sold performance data: views, likes, follower counts. Few of them analyzed what was actually being said.

A year later, Loxias and All Ears are closing those gaps together for some of the largest enterprises in the world.

Loxias is a global social media intelligence solution provider. As a strategic partner, it supports organizations at different stages of intelligence maturity, building intelligence from social media and expanding it through integrated data, automation, and AI to support strategic decision making. Through proprietary methodologies and deep human expertise, Loxias designs and operates custom intelligence solutions that evolve with clients' objectives.

The gap that traditional platforms couldn't close

Alexander saw the shift early. Roughly 70% of social data volume is still text and image. The remaining 30% is audio, video, and podcast, and it's growing fast. But volume isn't the story. Influence is.

"When you look at the importance and the reach, it is diametrically the opposite," Alexander says. "Audio, video, and podcast have much more relevance today than image and text. You can express things through video that you could never express only through text."

The traditional intelligence platforms Loxias' clients depended on all stopped at text and image. The audio and video tools that did exist sold performance data: views, likes, follower counts. Few of them analyzed what was actually being said.

"I'd never understand what the video is actually about with those tools," Alexander says. "That's what All Ears does. We really get the content."

The start of a partnership

Loxias and All Ears met at the SEAL-UP conference in Chicago in 2024. The conversation moved fast. Both teams saw the same gap, and both saw what it would take to close it: not a connector, not a feature, but a real partnership between a global intelligence partner and a voice-first data layer.

Loxias became one of All Ears' strategic distribution partners. Today, the two teams go to market together, build into client engagements together, and shape new use cases together.

The technical integration runs through the All Ears API. Loxias ingests fully structured spoken media data, transcripts, timestamps, sentiment, reach, and source metadata, directly into the intelligence platforms its clients already work with. Audio and video become queryable datasets, filtered and analyzed the same way text is.

For clients, the experience is simple: no new tool to learn, no workflow disruption, just a layer of intelligence that wasn't there before.

A fuller picture of the conversation

What changed for Loxias' clients is best captured in Alexander's own words.

"It's 1 + 1 = 3," he says. "Text-based listening gives you one perspective. Spoken media gives you another. When you combine them, you don't just get more data, you get context."

Concrete example: a client running an event used to see what people posted about it. Now they can also hear what high-impact creators are saying about it on podcasts and video. The same brand monitoring workflow, with a layer of conversation that was previously invisible.

The demo moment that lands hardest with prospects is also the simplest. "When I do the demos, people really love it when I play the audio. It shows the transcriptions are perfect. And the analytics: we can see who is talking about us and what the impact of their profile is. This is information we need to see who is more relevant when it comes to who is talking about us."

Proof: the wins and the partnership signals

A year into the partnership, the results are concrete.

Spoken media coverage has become Loxias' clearest differentiator in competitive pitches. The team is rolling the integration out across its existing client base and using it to win new business that wouldn't have closed otherwise.

Client reaction has been just as direct. "Pure excitement, and I want more," is how Alexander describes it. The integration is becoming a natural complement to the analysis his clients already run.

Loxias is also working with Brandwatch UK to deliver some of the first All Ears integrations into their client engagements.

What this enables for partners and clients

Use cases include event analysis, brand perception, reputation management, and influencer impact beyond traditional social posts.

The solution has proven particularly compelling for large enterprises in B2C-heavy verticals: media, sport, gaming, beauty, fintech, and e-commerce. For Loxias, it provides clear differentiation in competitive pitches, especially against platforms that position themselves as end-to-end but lack spoken media coverage.

A new opportunity for partners

Spoken media is one of the fastest-growing and least understood data sources in modern intelligence. By adding All Ears as a voice-first data layer, partners like Loxias can unlock new use cases, differentiate in competitive pitches, and deliver a level of insight their clients can’t get anywhere else.

This isn’t just an integration. It’s a new category of data, ready to be built into your existing offering.