Jung Relations works with clients ranging from fast-growing startups to global heavyweights such as Google, Spotify, and Absolut. Erik Thiman, PR Consultant at the boutique agency, shares how Jung helps push brands in the right direction regardless of their stage.

At Jung, creativity always comes first. The agency focuses on ideas that are sustainable for the future while challenging current assumptions about what communication can achieve.

“We specialize in irresistible creativity that delivers results. We create award-winning, progressive, and inclusive communication for clients such as Head & Shoulders, Google, Spotify, Adidas, EA Games, and Sonos.”

“With All Ears we understand how to stay relevant”

Jung’s clients are brands that receive a large volume of media attention across both written and spoken media. For example, Google has been mentioned more than 2,000 times in the past 12 months, while Spotify has generated nearly 4,000 mentions during the same period.

To stay on top of this data, Jung uses All Ears’ AI-powered media monitoring. This allows them to track, map, and analyze their clients’ media visibility across spoken media.

“We use All Ears both as a measurement tool and as a way to map our clients in relation to their goals. Through media monitoring we can see where and how our clients are being discussed. For example, we get direct insights into the impact of our campaigns—from social media reactions to reach and estimated PR value.”

Understanding communication in an audio-driven world

The rise of audio-driven platforms has not only changed how we consume media—it has also transformed the scale of global communication. Viral clips can reach millions of people in minutes, and conversations on social media influence everything from politics to consumer trends.

“The majority of our clients’ audiences use these platforms daily and are influenced by what they see and hear.”

“We, like many companies, have started to fully understand the importance of monitoring spoken media. Our clients’ audiences use these channels every day and are influenced by everything they hear and watch. By monitoring audio we gain insights into how to stay relevant and how to meet consumer expectations in the right way.”

Podcasts are bigger than ever

According to Erik, podcasts are one of the most important media formats to monitor today. Podcast listeners tend to be more engaged and curious than the stereotypical passive scroller.

“The growing importance of audio is impossible to ignore. We are rapidly moving from text to audio. One of our clients, Spotify, alone hosts more than 700,000 podcasts.”

“For us, it’s important to always stay ahead. All Ears is incredibly valuable when it comes to maintaining that advantage and gaining insight into how our clients are evolving.”

With just a few clicks, Jung can generate detailed reports on how brands like Spotify or Google are being discussed across media.

Using advanced AI technology, All Ears automatically analyzes millions of media programs and categorizes every mention according to key metrics such as tone, reach, and PR value. These insights can easily be compared with competitors or with a company’s own communication goals.

From impossible to instant

Before All Ears, monitoring spoken media was extremely difficult.

“A mention that lasts only a few seconds inside a four-hour program is almost impossible to find manually. With All Ears we get a direct link to the exact moment in the clip, which means we don’t have to sift through all the noise. It allows us to quickly draw important conclusions about our clients’ media presence.”

Identifying and managing criticism

One of the most valuable parts of the analysis is tone detection. Each mention is automatically categorized as positive, negative, or neutral, giving Jung a broader understanding of the context in which their clients appear.

“We analyze tone to understand the context in which our clients are mentioned. It gives us insights into how we can manage negative mentions and turn them into neutral—or even positive—coverage. It helps us understand which actions to take and how to ensure strong communication results.”

About All Ears

The media landscape is changing rapidly. Today, the majority of media consumption happens through spoken channels, and that share continues to grow every year.

In Sweden, people now spend four times more time listening to radio and podcasts than reading news online, and many YouTube creators attract larger audiences than traditional evening news broadcasts.

All Ears was founded to help organizations monitor, understand, and measure the new spoken media landscape.

We are the first media monitoring platform with complete coverage of spoken media, analyzing TV, radio, podcasts, news media, and social platforms across multiple countries.