All Ears is the first media monitoring platform with full coverage of spoken media. Now the SaaS company is raising fresh capital, accelerating its expansion in the U.S., and launching unique TikTok monitoring.

All Ears has raised SEK 50 million in a new funding round, with Bonnier Ventures as the lead investor. Alfvén & Didrikson, which previously invested in All Ears, is also participating in the round.

“Our investors share All Ears’ vision of becoming the global leader in next-generation AI-powered media monitoring. Both Bonnier Ventures and Alfvén & Didrikson have an outstanding track record with portfolio companies such as Acast, Winningtemp, and Mentimeter. We are on a very, very strong journey together,” says Tor Rauden Källstigen, CEO and co-founder of All Ears.

“I think many of us can recognize that we are spending more and more time with podcasts, YouTube, and other spoken channels. We believe it will become crucial for organizations to gain insights from these channels, and we believe All Ears is on to something big,” says Victor Bodin, Investment Director at Bonnier Ventures.

“Given the strong growth in podcasts and other social media, it is becoming increasingly important for companies to monitor and control how they are perceived across these channels. We are convinced that All Ears has a unique product in this space,” says Tiyam Afshari at Alfvén & Didrikson.

The goal of the funding round is to increase All Ears’ presence in the U.S. and invest even more in its unique product, which already has thousands of paying users, including customers such as Hertz, Canon, and Walmart.

Revenue doubled, building a U.S. team

Between summer 2020 and summer 2021, All Ears expanded significantly: revenue increased by 140%, and the team tripled in size.

All Ears already has several high-profile American customers, including Walmart’s U.S. headquarters. The company is now building a U.S. team and plans to open a local office in New York next year to scale both sales and marketing.

Launching unique TikTok monitoring

All Ears already offers unique monitoring and AI-driven analysis of all spoken media: TV, radio, podcasts, and YouTube. The company is now adding monitoring of news media and social media platforms including Facebook, Instagram, Twitter, and TikTok.

Today, 1 in 7 Swedes and 1 in 3 Americans use TikTok – yet there has previously been no effective way for companies and organizations to monitor and analyze how they are mentioned on the platform.

“All Ears was founded to help organizations understand the media landscape of tomorrow. With our new products, we ensure that companies and organizations can continue to track what is being said about them in the channels where their audiences actually spend their time,” says Oliver Pechter, Head of Marketing at All Ears.

A rapidly changing media landscape

More than half (52%) of all media consumed daily in Sweden is spoken media, and the share increases every year.

• 9 out of 10 Swedes watch video content every day

• 7 out of 10 listen to radio and podcasts

• On average, we spend 77 minutes per day listening to radio and podcasts — but only 18 minutes reading online newspapers

About All Ears

The media landscape is changing rapidly. Today, the majority of media consumption happens in spoken channels, and the share continues to grow every year. Swedes now spend four times more time listening to radio and podcasts than reading news online, and many YouTubers have larger audiences than the evening news on TV.

All Ears was founded to help people monitor, understand, and measure the new spoken media landscape. All Ears is the first media monitoring platform with full coverage of spoken media. Today, the platform analyzes TV, radio, podcasts, YouTube, and social media channels, covering all relevant media in the United States, the United Kingdom, Sweden, Norway, Finland, and Denmark.

Our customers use All Ears to track mentions, manage crises, and analyze their media presence.

For further information or interview requests

Tor Rauden Källstigen
CEO and Co-Founder
+46 73 689 86 56
tor@allears.ai