Brand tracking has always been reactive. Surveys tell you where your brand has been, but they can't tell you where it's heading, and they can't show you the conversation shaping it in real-time.

Today, All Ears announces its partnership with Odyssey to change that.

Odyssey is a brand-tech platform that integrates brand tracking, positioning, and segmentation. Through this partnership, Odyssey customers can now combine structured tracking data with live spoken media in the same dashboard, bringing survey insight and conversation insight together for the first time. The integration is powered by the All Ears API.

From reactive measurement to proactive intelligence

Surveys tell you what people say when asked, while spoken media tells you what they say when no one's asking. Two data sources, two kinds of insight, and until now only one of them has been in the brand tracker.

Podcasts, broadcasts, web TV, and social media platforms have become where brands are actually perceived and discussed, but that layer has stayed invisible to the platforms brand leaders rely on. The reason is simple: spoken media is fragmented, unstructured, and hard to work with at scale.

This partnership brings it into the brand tracker as a first-class signal rather than an afterthought, so brand leaders no longer just measure where they've been but can also see where they're heading.

What the integration does

Inside Odyssey, customers now see share of voice, share of mentions, reach, PR value, and net sentiment as native KPIs in their brand tracker. The numbers are All Ears' spoken media observations, integrated through our API.

To understand what's behind any number, customers can click through to the full mention feed and see every quote, every creator, and net sentiment per mention. The metric and the conversation behind it sit in one view.

Building infrastructure for spoken media intelligence

Over the past several years, All Ears has built independent spoken media infrastructure for indexing and structuring spoken information at scale. Today, the platform processes around 50,000 hours of audio daily across podcasts, social media platforms, broadcast, web TV, and other spoken sources in multiple languages.

The integration with Odyssey runs on the All Ears API, a continuously indexed, machine-readable dataset of global spoken media. It's what powers our own platform, and what enables partners like Odyssey to surface spoken-media metrics natively inside their products.

What this means in practice

• Structured tracking data and live spoken media in the same view, for the first time

• Share of voice and PR reach as native KPIs in the brand tracker

• The full mention feed behind every number, with every quote, creator, and sentiment

• Narratives surfaced as they form in spoken media, before they hit written news

• The shift from reacting to coverage to shaping it as it emerges

"Together with Odyssey, brand tracking moves from reactive to proactive. With structured tracking data and live spoken media in the same view, brand leaders no longer just measure where they've been, they see where they're heading, and can shape narratives as they form rather than respond to them after the fact." – Jonas Lönnquist, CEO, All Ears

 ”Traditional brand tracking has been reactive for far too long, telling you where a brand has been instead of where it’s heading. By integrating All Ears’ real-time spoken media data directly into Odyssey Brand Signal, we are killing that lag. Leading enterprises like Telia, Husqvarna, Eon, Orkla, Isadora, Axis, KPMG, CDON, and Red Cross can now stop guessing and start watching narratives form as they happen across podcasts, streaming, and social media. This completely shifts the playing field for data-driven brand strategy.” – Tobias Sjöqvist, CEO, Odyssey AB

About All Ears

All Ears provides spoken media intelligence across podcasts, social media, broadcast, and web TV in multiple languages. The platform delivers structured, real-time spoken-media data for AI systems, APIs, and intelligence workflows, while its SaaS platform is used by brands including Walmart, KFC, and Hertz.

About Odyssey

Odyssey is a next-generation AI brand-tech company transforming how businesses measure, analyze, and build their brands through its platform, Brand Signal. Trusted by leading enterprises including Telia, Husqvarna, Eon, Orkla, Isadora, Axis, KPMG, CDON, and Red Cross, Odyssey automates brand tracking and delivers advanced analytics for share of conversation, AI visibility, and communication effectiveness. For more information, visit odysseysignal.com.