Digital healthcare has grown rapidly in recent years. Last year alone, more than 2.3 million healthcare visits were conducted online, representing a 100 percent increase compared to the previous year. A major driver behind this growth has been the COVID-19 pandemic.

For Doktor24, this surge in attention has also created a challenge: keeping track of what is being said across an increasingly complex media landscape.

Mira Lindahl, Head of PR at Doktor24, explains that monitoring all channels manually simply wasn’t possible.

“It has actually been impossible for us to cover every channel in Sweden. Many of us actively follow the news, but there’s simply no way we have the time to track everything.”

Choosing All Ears

This challenge led Doktor24 to implement All Ears, which monitors spoken media across podcasts, social media, TV, and radio.

Through automated analysis, the platform collects and processes data from spoken media and compiles it into comprehensive reports that can be tracked over time.

“All Ears has the best technology. Combined with the personal support and their exceptional speed, it became a natural choice for us. We appear quite frequently in the media, so we need to know what’s being said about us, but also what’s being said about our competitors and the broader discussions within our industry.”

A key tool for the communications team

With just a few clicks, Mira can access detailed reports analyzing engagement, reach, sentiment, and PR value. These insights help the team understand past media performance and plan future communication initiatives.

“It’s very convenient. I get a quick overview across all our monitoring areas without having to listen through hours of programs. I can also share clips directly from the mention with colleagues and the leadership team.”

“I can generate valuable reports in just a few clicks.”

“We use the reports extensively internally to explain how we are performing in the media. We tag each other and quickly see how things look. It allows us to easily filter through the statements we’ve made and understand our media presence.”

Comprehensive monitoring is essential

According to Mira, monitoring the entire media landscape—including broadcast media—is essential in order to get an accurate picture of public conversations.

Looking only at certain media channels can lead to a distorted view, as different topics often gain traction in different types of media.

“If you look at research on where different audiences get their information, broadcast media and television rank very high for several target groups that are important for us. If you only measure parts of the media landscape and not the whole picture, you can’t expect to get an accurate understanding.”

About All Ears

All Ears was founded to help organizations monitor, understand, and measure the new spoken media landscape. We are the first media monitoring platform with complete coverage of spoken media. Today we analyze TV, radio, podcasts, YouTube, and social platforms across multiple countries.