Anyone working with content marketing needs to keep track of many different channels. Through social listening, monitoring conversations across social media, you can gain valuable insights and build trust with your audience.

YouTubers and podcasters reach millions

More than half of all internet users listen to podcasts every month, and even more—87%—use YouTube. Today, YouTubers and podcasters can reach larger audiences than many traditional newspapers.

For brands, this means that conversations about your company are increasingly happening in spoken media, not just in written posts or articles.

Save time by prioritizing reach

The list of possible tasks for a social media manager can be endless. That’s why it’s important to focus your efforts on the channels and platforms that have the greatest reach.

For example, responding to a tweet from someone with a small number of followers may be less urgent than responding to criticism from one of Sweden’s largest YouTubers.

Preparing responses to common questions or concerns in advance can also make it easier to prioritize and respond quickly when discussions arise.

Analyze the media landscape

Every social media manager hopes to see a stream of positive mentions about their brand. By analyzing whether mentions are positive, negative, or neutral, you can better understand whether your message is resonating with your audience.

Pro tip: Build a close relationship with your press manager. Your expertise in social media combined with their experience in crisis management and messaging can make you a powerful team.

About All Ears

The media landscape is changing rapidly. Today, a growing share of media consumption happens through spoken channels, and that share continues to increase every year.

In Sweden, people now spend four times more time listening to radio and podcasts than reading news online, and many YouTubers attract larger audiences than traditional evening TV news broadcasts.

All Ears was founded to help organizations monitor, understand, and measure the new spoken media landscape.

We are the first media monitoring platform with complete coverage of spoken media. Today we analyze TV, radio, podcasts, YouTube, and social media across multiple markets, covering relevant media in the United States, United Kingdom, Sweden, Norway, Finland, and Denmark.

Our customers use All Ears to track mentions, manage crises, and analyze their media presence.