Media monitoring company All Ears, known as the “Google for audio,” is now partnering with the analytics firm Kantar Sifo to offer annual media analyses to its customers.

Using the latest machine learning technology, All Ears can identify what is being said about companies on TV, radio, podcasts, and YouTube. The company is currently the only provider offering comprehensive monitoring of spoken media—something Kantar Sifo has been waiting for.

“We want to offer our customers analyses that capture as much of their brand and relevant surroundings as possible. That’s why it’s a natural step for us to finally include spoken media in full—covering fast-growing channels like podcasts and YouTube. We will begin our collaboration with annual analyses and a broader analysis of the political conversation in Sweden, but we plan to move toward a clearer, more comprehensive concept in the future,” says Per Söderpalm at Kantar Sifo.

Today, All Ears has customers in Sweden, Norway, Denmark, and the United States. The company is currently focused on continuing to develop the service and expanding into additional markets.

“The new media landscape requires comprehensive and, above all, automated processes to gain a clear overview. To move faster, it’s important that we focus on what we do best: automatically generating insights from spoken media. At the same time, experience should not be underestimated. I am convinced that Kantar Sifo’s many years of experience working with analysis and insights, combined with All Ears’ expertise in the new media landscape, will create significant value for our customers,” says Tor Rauden Källstigen, CEO and co-founder of All Ears.

Contact

Tor Rauden Källstigen
CEO and Co-founder, All Ears
+46 73 689 86 56
tor@allears.ai

Per Söderpalm
Business Area Manager, Kantar Sifo
+46 70 621 88 52
per.soderpalm@kantarsifo.com

About All Ears

The media landscape is changing rapidly. Today, the majority of media consumption takes place in spoken channels, and the share continues to grow each year. Swedes now spend four times more time listening to radio and podcasts than reading news online, and many YouTubers have larger audiences than the evening news on TV.

All Ears was founded to help people monitor, understand, and measure the new spoken media landscape. We are the first media monitoring platform with full coverage of spoken media. Today we analyze TV, radio, podcasts, YouTube, and social media channels, covering all relevant media in the United States, the United Kingdom, Sweden, Norway, Finland, and Denmark.

Our customers use All Ears to track when they are mentioned, manage crises, and analyze their media presence.