Starting today, YouTube Shorts is a dedicated channel in All Ears, indexed and tracked separately from long-form YouTube. That distinction matters more than it might seem, a 45-second creator reaction and a 20-minute interview aren't the same signal, and until now most social listening tools have been treating them as one.

With this update, brand mentions, creator conversations, and trend signals from short-form video are now searchable in real time across the 7 million+ YouTube channels we already track. Historical data is included, so you're not starting from zero — you can look back and see what's been said, benchmark against previous periods, and build a complete picture over time.

Short-form video moves fast. It's often where narratives start before any journalist picks up the story, where audiences form opinions before a campaign has finished running, and where a creator with a million followers can shape perception in under a minute. If that's not in your data, you're working with an incomplete picture of public conversation.

YouTube Shorts is available as an add-on to the All Ears Teams plan. Existing customers can reach out to their All Ears contact to activate it. New to All Ears? Book a demo and we'll show you what it looks like for your brand.